Contact Confidence is Aidentified's data quality layer — a clear, consistent signal across every email, phone number, and address on a profile, so you can prioritize outreach on contact information that's actually reachable.
In the App
Q: What is Contact Confidence? A: Contact Confidence replaces the old verified/unverified flag with a four-category scale that reflects how reliably a piece of contact data can reach someone today — not just whether it was valid at some point in the past. It appears across every profile and list in Aidentified.
Q: What do the confidence levels mean? A: There are four categories:
- High — Strong confidence. The contact information is accurate, reachable, and reliable right now.
- Medium — Usable, but with some limitations or risk worth noting before you reach out.
- Low — Likely unreliable. Hidden by default in the app, but still included in every export.
- No Rating — Not scored yet. Opening the profile runs it through our verification logic and will return a rating.
Q: What types of contact information does Contact Confidence cover? A: Contact Confidence scores four dimensions:
- Email — Whether the address is deliverable.
- Phone — Whether the number is valid, active, and likely to connect.
- Address — How confident we are that the person lives at or owns the address.
- Overall — A single rolled-up signal across all channels on the profile.
Q: What is the star (★) on a profile? A: Every list on a profile displays a star on its strongest piece of contact information, so you can go straight to your best option without scanning through every entry. Keep in mind: a star means best available, not necessarily High — so a quick look at the category label keeps you informed before you reach out.
Q: Why is a contact's email or phone sometimes hidden? A: Low-confidence emails and phones are hidden by default to protect your sender reputation. You can reveal them anytime with "Show low-confidence," and they're still included in every export.
Q: Why did Aidentified replace the verified/unverified label? A: A true/false flag couldn't distinguish between a clean, fresh number and one that was valid two years ago. The four-category scale reflects actual reachability today, giving you a more useful signal before you act.
In Exports
Q: Can I include Contact Confidence data when I export contacts? A: Yes. When you start an export from any list or search result, check the "Contact Confidence Scores" box in the Attributes panel. Each confidence-bearing field will be exported with two paired columns.
Q: What are the two export columns? A: Each field exports with a Score and a Rank:
- Score — A decimal from 0.0 to 10.0 reflecting how confident we are in that data point. Higher is better. This is only available in the downloaded file, not in the app. Use it for fine-grained sorting and filtering in your CRM or spreadsheet (for example, filtering to Score ≥ 8.5).
- Rank — The same High / Medium / Low label you see in the app. Easy to filter, group, and read at a glance.
Q: Which fields include confidence columns in the export? A: Six fields are exported with paired Score and Rank columns: Personal Email, Work Email, Mobile Phone, Other Phone, Home Address, and Overall.
Q: What does a blank Score mean? A: A blank Score means we don't have a confidence signal for that field. The Rank column will read "Unknown." Treat these contacts as "verify before outreach."
Q: What is the Overall score? A: The Overall score summarizes confidence across all fields for a contact. It's useful for ranking your full export list quickly, without reviewing each field individually.
Q: How do I export contacts with Contact Confidence included? A: Open any list or search result and select Export. In the Attributes panel, check the box next to "Contact Confidence Scores," then download your file. Each supported field will appear with its Score and Rank columns included.